Project Purpose
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Monviso was historically structured as a predominantly B2B water supplier, distributing products to restaurants, hospitality venues, and corporate clients across the UAE.

Although a D2C channel technically existed, it was not strategically developed. The online store functioned as a transactional channel rather than a structured recurring revenue system. There was no subscription logic, no lifecycle automation, and no integrated customer management framework capable of supporting long-term scalability.

After conducting a full business and operational analysis, we identified a major opportunity: transforming the D2C channel into a subscription-based ecosystem capable of generating predictable recurring revenue.

The objective was not simply to “increase online sales.” The objective was to redesign the commercial infrastructure.

We aimed to build a fully integrated system where customers could subscribe to water delivery, manage their accounts autonomously, and be automatically charged — while the backend handled renewals, notifications, payment recovery, and fulfillment synchronization.

Key Actions

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• Successfully shifted the business from a conventional B2B distribution-based model to a hybrid B2B + organized D2C subscription-based model

• Developed and implemented a subscription delivery system based on household consumption patterns and predictable refill cycles

• Established a comprehensive Shopify subscription system with automated recurring payments and customizable delivery cycles

• Developed a fully functional customer dashboard enabling users to temporarily suspend, skip, edit, or update their subscriptions independently

• Implemented automated lifecycle notifications (renewals, payment reminders, failed payment recovery, and subscription confirmations)

• Organized the operational backend to synchronize payment processing, subscription management, and fulfillment activities

• Developed a subscription-centric advertising approach emphasizing convenience, automation, and long-term value positioning

Achieved Goals

The subscription service is now fully functional and scalable for recurring revenue growth.

The D2C market has moved from a simple transactional model to a subscription-based model that is organized for predictability and customer value.

Customers can now:

• Subscribe and get automatically charged on their preferred cycle
• Control their delivery frequency and quantity independently
• Change payment methods without requiring customer support
• Get automated reminders and confirmations
• Enjoy a seamless reorder system without requiring customer support

The groundwork has been laid to reduce operational friction and maximize retention potential.

Instead of emphasizing short-term revenue gains, the current approach aims to establish a predictable subscription base through paid acquisition campaigns organized specifically for recurring convenience."

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